For successful SEO promotion of your website, it is important to focus on several key areas: site optimization, content creation, technical aspects, and external promotion (backlinks). Here is a step-by-step action plan:

1. Analysis and Research

  • Competitor Analysis: Analyze the websites of competitors that rank in the top search results for your keywords. Pay attention to their site structure, content, backlinks, and keywords.
  • Keyword Research: Create a list of keywords you want to target. Use tools like Google Keyword Planner, Ahrefs, SEMrush, and cluster them by intent and frequency.

2. On-page SEO

  • Technical Audit: Check your site's loading speed, mobile responsiveness, and code errors. Use tools like Google PageSpeed Insights, Lighthouse, Screaming Frog.
  • Metadata: Optimize meta tags for each page (title, description, H1). Include keywords in the title, but avoid overstuffing.
  • URL Structure: Ensure that your URLs are clear and readable, such as site.com/category/product-name.
  • Content: Write unique and informative content based on your keywords. Focus on proper content structure, use headings (H1, H2, H3), subheadings, lists, and images with alt tags.
  • Internal Linking: Add links between your pages to improve navigation and distribute link "juice" across the site.
  • Mobile Version: Check how your site looks on mobile devices. Google considers mobile-friendliness as a ranking factor.

3. Technical Aspects

  • XML Sitemap and robots.txt: Create an XML sitemap and ensure it is accessible to search engines. Set up the robots.txt file to specify which pages should or should not be indexed.
  • SSL Certificate: Make sure to use HTTPS, as it's an important trust and security factor.
  • Duplicate Content Check: Ensure there are no duplicate pages or content on your site. Use canonical tags to manage duplicates if necessary.

4. Content Marketing

  • Regular Blog Updates: Create a blog and publish articles based on keyword research relevant to your industry. Focus on writing helpful, unique, and high-quality content that addresses users' needs.
  • Video Content: If possible, create videos for promotion on YouTube, which is also a search engine.
  • Image Metadata: All images should have optimized alt tags that include relevant keywords.

5. Site Speed Optimization

  • Make sure your site loads quickly, especially on mobile devices. Use optimization methods like caching, image compression, CSS/JS minification.
  • Remove or compress unnecessary scripts and images.

6. Off-page SEO

  • Link Building: Start working on building backlinks. Try to acquire links from authoritative websites. Use strategies like guest posting, link exchanges, creating infographics, and getting mentions in news portals.
  • Social Signals: Actively manage your social media pages and post links to your site. This helps not only with SEO but also brings additional traffic.
  • Local SEO: If your site is aimed at a local audience, register it on Google My Business and other local directories.

7. Monitoring and Analytics

  • Google Analytics: Connect web analytics tools to track user behavior on the site, traffic sources, and conversions.
  • Google Search Console: Add your site to these tools to control indexing, track errors, and receive recommendations.
  • Regular Audits: Periodically conduct SEO audits to check rankings, site visibility, technical errors, and improvements.

8. Testing and Improvements

  • A/B Testing: Test different versions of pages to improve conversions by changing design elements, texts, and CTAs.
  • Tracking Changes: Regularly monitor your website’s ranking for target keywords, loading speed, user behavior, and other key metrics.

This action plan will help you steadily improve your site’s SEO and increase its search rankings.